çžè«ãããã»è©±ãèããŠã¿ããæ¹
ãããã1åãåãåãã
Service
åç»åºå éçšä»£è¡&ã€ã³ããŠã¹æ¯æŽ
ã¹ããããããªãã¯ãªãšã€ãã£ãææ¡åãšèŠèŽããŒã¿è§£æã§ã
èªç¥æ¡å€§ãšç²åŸå¹çã®æå€§åãäž¡ç«ãã
äºæ¥æé·ãäžæ°ã«å éãããåç»åºåéçšãå®çŸããŸãã
WEBããŒã±ãã£ã³ã°æ¯æŽå®çžŸ 6,000瀟以äž
åç»åºåéçšä»£è¡ã®åé¡ç¹ã解決ããŸã
åç»ãäœã£ãããã¹ãããããããŠ
ææãåºãªãå¶äœã³ã¹ãããããåç»ããåé æ°ç§ã§ã¹ãããããææã«ã€ãªãããªãã
➞é«éPDCAãšç¬èªã®åã¡ãã¿ãŒã³åæ
ã¹ãããçãèŠèŽå®äºçãã¯ãªãã¯çãªã©åç»ç¹æã®éèŠææšããªã¢ã«ã¿ã€ã ã§è§£æããŸãããã®ããŒã¿ã«ããšã¥ããææã«ã€ãªããè¿ éãªæ¹åãµã€ã¯ã«ã§åºå广ãæå€§åããŸãã
ã¯ãªãšã€ãã£ãã®æ¶èãæ¿ããã
å¶äœã远ãã€ããªãå¹æãæ¥èœããŠããæ°ããåç»ã¯ãªãšã€ãã£ããç¶ç¶çã«äœããªãã
➞äœã³ã¹ãã»ççŽæãå®çŸããå¶äœäœå¶
WEBåºåå°çšã®å¶äœã©ã€ã³ã§ã³ã¹ãã培åºçã«å§çž®ããŸãã广æ€èšŒã«å¿ èŠãªå€åçš®ã®åç»ãççŽæã§å¶äœã§ãããããåžžã«æ°é®®ãªã¯ãªãšã€ãã£ããäœäºç®ã§ç¶ç¶äŸçµŠããŸãã
èªç¥æ¡å€§ã¯ã§ãããã
ç²åŸïŒCVïŒã«ã€ãªãããªãèªç¥ç®çã§åçæ°ã¯äŒžã³ãŠãã賌買è¡åïŒCVïŒã«ã€ãªãããéçšæŠç¥ãäžæç¢ºã
➞èªç¥ããç²åŸãŸã§ãäžæ°é貫ã§èšèš
ãã¡ãã«ïŒè³Œè²·çµè·¯ïŒå šäœãå¯èŠåããåæ®µéã§æé©ãªã¯ãªãšã€ãã£ããæå ¥ããŸããã¿ãŒã²ããã®æž©åºŠæã«å¿ããŠäºç®ãæŠç¥çã«é åããç¡é§ãªãç²åŸã«ç¹ããéçšèšèšãäžæ°é貫ã§å®æœããŸãã
ã©ã®åªäœãéžã¶ã¹ããåãããªã
åªäœããšã®ããŠããŠããªããèªç€Ÿåæã«æé©ãªåç»æ§æãé ä¿¡å ãéžã¹ãªãã
➞åæã«åãããæé©ãªã¡ãã£ã¢ãã©ã³ãã³ã°
åæã®ç¹æ§ãã¿ãŒã²ããå±€ã®è¡åããŒã¿ãåæãããã£ãšã广ã®åºãããåºååªäœãéžå®ããããšã§ãç¡é§ãªã³ã¹ããæããªããæææå€§åãå®çŸããŸãã
ã¿ãŒã²ãã£ã³ã°ã®ç²ŸåºŠãäœã
ã¿ãŒã²ãããææ§ã§ãã³ã³ããŒãžã§ã³ããªãå±€ãžã®é ä¿¡ã³ã¹ããå¢ãCPAãé«éš°ããã
➞詳现ãªãªãŒãã£ãšã³ã¹èšèšãšããŒã¿çµ±å
ãŠãŒã¶ãŒããŒã¿ãè¡åå±¥æŽãå€éšããŒã¿ã掻çšããŠç²Ÿç·»ãªãªãŒãã£ãšã³ã¹ãæ§ç¯ããé ä¿¡ã®ç²ŸåºŠãé«ããããšã§ããã確床ã®é«ããŠãŒã¶ãŒã«å±ããããåºåéçšãå¯èœã«ããŸãã
Merrit åç»åºåã®ç¹åŸŽã»ã¡ãªãã
æ å ±éãšèšŽæ±å
鿢ç»ããå€ãã®æ å ±éã§ããã©ã³ãã®äžç芳ãçŽæçã«äŒããè³Œè²·ææ¬²ãåäžãããŸãã

æœåšå±€ãžã®ãªãŒã
æ€çŽ¢æå³ã®ãªãæœåšé¡§å®¢å±€ã«ãã¢ãããŒããå¯èœãèå³é¢å¿ã«ããšã¥ããã¿ãŒã²ãã£ã³ã°ã§å€§èŠæš¡ãªãªãŒããç²åŸã§ããŸãã

ãã©ã³ãèªç¥ã®æ§ç¯
åç»ã®ã¹ããŒãªãŒæ§ã§ãã©ã³ãã€ã¡ãŒãžãæ§ç¯ãã顧客ãšã®ãšã³ã²ãŒãžã¡ã³ã匷åãæåæ€çŽ¢ã®å¢å ã«è²¢ç®ããŸãã

åç»åºåéçšä»£è¡ãã§ããåªäœäžèЧ
strategy åæã»æŠç¥
äºåã«æ¬¡ã®ïŒã€ã®é ç®ã«ã€ããŠåæãæŠç¥ãææ¡ããŸãã
01 äºæ¥çè§£
èªç€Ÿã®åŒ·ã¿ãææ¡
ãŸãããã®äŒç€Ÿãã©ã®ããã«å©çãäžããŠãããããçè§£ããããšãäžå¯æ¬ ã§ãã
åçæºãååã®åŒ·ã¿ãææ¡ããããšã§ãéãããåºåè²»ãå¹çããæŽ»çšã§ããŸãã
äºæ¥è²¬ä»»è ã»æ åœè ãžã®ãã¢ãªã³ã°

åçæ§é ã
å©ççã®ç¢ºèª

äž»åååã»ãµãŒãã¹ã®
ç¹æ§ç¢ºèª

å¶æ¥ãããŒã»
販売ãã£ãã«ã®ææ¡

02 顧客çè§£
誰ã«äŸ¡å€ãå±ããã
ã¿ãŒã²ãã屿§ã®æŽç

顧客課é¡ãããŒãºã®ç¹å®

賌買å¿çãæææ±ºå®ããã»ã¹ã®åæ

æ¢å顧客ããŒã¿ã
ã¢ã³ã±ãŒãã®æŽ»çš

03 ç«¶åçè§£
ã©ãã«åãŠãã
ç«¶åã®åºååºçš¿ç¶æ³ã
å
¥ææŠç¥ã®èª¿æ»

ç«¶åã®èšŽæ±ã¡ãã»ãŒãžãã³ããŒåæ

LPãã¯ãªãšã€ãã£ãã®
æ¯èŒ

èªç€Ÿãšã®å·®å¥åãã€ã³ãã®æç¢ºå

04 åžå Žçè§£
æ¥çå šäœãææ¡
åžå ŽèŠæš¡ãæé·æ§ã®èª¿æ»

å£ç¯èŠå ã»éèŠå€åã®
ææ¡

ãã£ã³ããŒã³ææãææ¡ããããšã§ãåºåäºç®ãéäžçã«æäžãã¹ãã¿ã€ãã³ã°ãéããŸããã
æ¥çãã¬ã³ãã
æ¶è²»è
ååã®åæ

æ³èŠå¶ãæ¥çç¹æã®
ã«ãŒã«ç¢ºèª

05 ãŠãŒã¶ãŒè¡åçè§£
ã©ãåãã
åç»èŠèŽããŒã¿ã®è§£æ

賌買å°ç·ã»ã«ã¹ã¿ããŒ
ãžã£ãŒããŒã®ææ¡

å©çšãã£ãã«ã®åæ

ãµã€ãå
è¡åããŒã¿ã®
è§£æ

06 ããŒã¿æ§é çè§£
æ°åã®è£åŽãèªã
äž»èŠææšã®ææ¡
ïŒCPAã»ROASã»LTVãªã©ïŒ

ãã€ã¯ãã³ã³ããŒãžã§ã³ã®åæ

顧客ã»ã°ã¡ã³ãå¥ã®
åçæ§è©äŸ¡

æ¹å仮説ã®ç«æ¡ãšæ€èšŒ

瀟å ã«ããŠããŠãèç©ãããGoogleåºåã«äŸåããªãé客äœå¶ãå®çŸã
ãã®çµæãåºåéçšã瀟å ã§äž»äœçã«æ ããäœå¶ãæŽããInstagramåºåãéãããã©ãã¯ãŒå¢å ãè³æ Œè¬åº§ã®åè¬è ç²åŸãªã©ãå ·äœçãªææã«ã€ãªãã£ãŠããŸãã
Case Study éçšã»æ¹åäºäŸ
æè²

èŠèŽå®äºç
36% æ¹å
CPAïŒç²åŸå䟡ïŒ
19% æ¹å
YouTube TrueViewåºåã«ãŠæåã®5ç§ã§80%ãé¢è±ã åç»ã«ãŠèå¿ãªãç¡æäœéšã®ã¡ãªããããäŒããããã³ã³ããŒãžã§ã³èŠèŸŒã¿ã®é«ãå±€ã«ãŸã§èšŽæ±ãå±ããªãç¶æ ãç¶ããç²åŸCPAãå幎æ¯ã§æªååŸåã«ãã£ãã
- èŠèŽå®äºçã®æ¹åã«åããåäžã¯ãªãšã€ãã£ããè€æ°ã®
ã¿ãŒã²ãã£ã³ã°ã§é ä¿¡ããããã«ããã¯ãç¹å®ã - åé 5ç§ã§ã®é¢è±ãé²ããããã¿ãŒã²ããå±€ã«åãããŠ
è€æ°ãã¿ãŒã³ã®ã¯ãªãšã€ãã£ãå¶äœãæ¯æŽã - åç»ã®å°ºã«ããé¢è±çã®å·®ãæ¹åããããã鱿¬¡ã§ã¯
ãªãšã€ãã£ãã®A/Bãã¹ãã宿œã
æ è¡

æåæ€çŽ¢æ°
43% å¢å
ãšã³ã²ãŒãžã¡ã³ãç
ïŒ56% æ¹å
TikTokãInstagramã®ã€ã³ãã£ãŒãåºåã«ãŠæåæ€çŽ¢ãžã®è²¢ç®ããŒãã ãªãŒãã¯æ¡å€§ãããããŠãŒã¶ãŒã®ææ ã«é¿ããšã³ã²ãŒãžã¡ã³ããäžè¶³ããåºåãèšæ¶ã«æ®ãããã©ã³ãæ§ç¯ã«ã€ãªãããªãã£ãã
- ãšãã«ææã®é«ããšãªã¢ã屿§ã«ã¿ãŒã²ãã£ã³ã°ãçµã蟌ã¿ãæ¥è§Šé »åºŠïŒããªãŒã¯ãšã³ã·ãŒïŒã匷åã
- ãŠãŒã¶ãŒå°ç·ã確ä¿ãããããåç»æ¬ç·šããã³çµäºç»é¢ã«ãã¯ãªãã¯ãä¿ã广çãªCTAãèšçœ®ã
- ååªäœã®ç¹æ§ã«ããšã¥ããæé©ãªé ä¿¡é¢ãéžå®ãããã£ãã«éã®äºç®æ¯çã广çã«èª¿æŽã
åç»åºåéçšã§å®çžŸã®ããæ¥çã®äŸ
-
IT -
å£«æ¥ -
é£²é£ -
éè -
æ è¡ -
ä»è· -
å å©è¬ç¥ -
çŸå®¹
ã»å¥åº· -
建ç¯
ã»äœå® -
æ±äºº -
æè² -
ä¿éº
Plan æéãã©ã³
- æéåºåè²»ïŒçšæïŒ
- å¥çŽæé
- æéææ°æ
- åºååªäœæ°
- å®äŸããŒãã£ã³ã°
- æéã¬ããŒãæåº
éçšä»£è¡ãã©ã³
- æéåºåè²»ïŒçšæïŒ
- å¥çŽæé
- æéææ°æ
- åºååªäœæ°
- å®äŸããŒãã£ã³ã°
- æéã¬ããŒãæåº
| ã©ã€ã | ã¹ã¿ã³ããŒã äžçªéžã°ããŠããŸã | ãã¬ãã¢ã |
|---|---|---|
| 30äžã | 100äžã | 1,000äžã |
| 6ãæã | 3ãæã | |
| 30% | 20% | 10% |
| 1 | 3 | 5 |
| - | 1å | 2å |
| 1å | 4å | |
ã€ã³ããŠã¹æ¯æŽãã©ã³
- æéåºåè²»ïŒçšæïŒ
- å¥çŽæé
- æéææ°æ
- åºååªäœæ°
- å®äŸããŒãã£ã³ã°
- æéã¬ããŒãæåº
| ã©ã€ã | ã¹ã¿ã³ããŒã | ãã¬ãã¢ã |
|---|---|---|
| ã100äž | ã500äž | 500äžã |
| 6ãæã | ||
| 10äž | 20äž | 35äž |
| 1 | 3 | 5 |
| 1å | 2å | |
| 1å | 4å | |
Flow ãµãŒãã¹å°å ¥ã®æµã
ã¿ãŒã²ãããäºç®ãªã©ããã¢ãªã³ã°ããããŒã¿è§£æã宿œããŸãã























